Allbirds ‘CRUISE IN COLOR’ ART EXHIBIT

Client: Allbirds

Services: Experiential Events

On September 4th, 2025, BOOKED & BUSY brought Allbirds’ most color-forward collection to life with an art exhibit-inspired activation for press and influencers. To celebrate the launch of the Wool Cruiser, featuring 19 vibrant color ways, including 5 Pantone collaboration shoes, we designed an experience rooted in art and self expression through color and fashion. Guests attended a dynamic panel discussion led by Allbirds’ CMO & CDO, Pantone, and style icon Sophie Cohen, exploring how color shapes personal style. A live sketch artist created monochromatic portraits in each guest’s chosen color way as a bespoke keepsake.

Every detail of the space echoed the Art Exhibit theme: florals growing from shoes, color blocked light bites and desserts, and gallery-style artwork. The installation featured a floor display of 14 color ways, a Pantone collaboration wall, wool-felt plinths for tactile interaction, mirror and gallery moments with plaques, and panel backdrop showcasing all shoe color ways, doubling as a striking photo opportunity.

$94K Event Cost

50 Attendees