BEYOND’S BACKYARD

Client: Beyond Meat

Services: Experiential Events, Influencer Marketing, Partnerships

On April 3rd, 2025, BOOKED & BUSY curated an intimate, clean cookout and festival to connect Beyond Meat with 125+ influencers, media, and community members in the heart of Los Angeles.

Attendees enjoyed an exclusive tasting of upcoming Beyond Meat products (plus classic Beyond favorites!), live music, limited-edition merch, custom chainstitching, and more. plus, the opportunity to take home goodies from our clean, plant-based partners, including Vacation, Cymbiotika, Vita Coco, Poppi, Grüns, De Soi, and Juneshine. Live music with performances from artists such as Theo Kandel, Alice Kristiansen, Summer Collins, and Sabrina Lentini.

Influencer + Media Attendees: 70

Influencer Reach: 12.3M

Total Activation Attendees: 125+

Social Posts + Brand Tags: 254+

Potential CPM Savings: $330K (89%)

Activation Cost: $35K