Game on with grüns padel club

Client: Grüns

Services: Experiential Events, Influencer Marketing, Content Creation, Brand Partnerships

BOOKED & BUSY ideated and executed the Game On With Grüns Padel Club influencer activation, strategically timed to align with the cultural buzz of the US Open. The event welcomed a curated mix of NYC-based creators, press, managers, and tastemakers who showed up highly engaged and ready to play. Guests participated in a lively padel tournament while enjoying on-site facials from SilverMirror, performance-forward snacks, refreshing honeydeuce refreshers, and a full head-to-toe Reebok look to complete the experience. The Game On With Grüns Padel Club saw an incredible turnout that surpassed our attendance goals, with a fully booked tournament of highly engaged guests and winners taking home six months’ worth of Grüns.

Beyond the event itself, BOOKED & BUSY amplified the value of the activation through an impressive roster of brand partners, securing brand equity for Grüns and enhancing the guest experience. Partners included Reebok, Amika, Vacation, Seven Sundays, Culture Pop, Saint James, Mezcla, Hippeas, Truvani, and SilverMirror. Together, these collaborations elevated the event into a multifaceted wellness-meets-sport experience while strengthening Grüns’ cultural footprint across lifestyle, fitness, and fashion.

60 Influencers

Total 88 Attendees

16M Influencer Reach

291 Total Brand Mentions + Tags

$454K Potential CPM Savings