Client: Reebok

Services: Event Production & Design

Infinity Creative Agency partnered with BOOKED & BUSY to conceptualize, design, and execute an experiential activation for Reebok at SotoMethod in New York City. To promote the Nano Gym Shoe, we developed the ‘Sculpted by Reebok’ event—an immersive experience that emphasized the shoe’s aesthetic and performance features through a sculpt-inspired fitness class.

Drawing from nature and raw materials, the event design incorporated stone and steel to symbolize the sculptural qualities of the shoe, the workout, and the human form. The visual theme was grounded in the Nano’s color palette of white, grey, and metallic silver.