goodwipes marathon campaign

Client: goodwipes

Services: Experiential Events + Field Marketing + OOH Marketing

BOOKED & BUSY partnered with goodwipes to launch a bold, culture-hijacking campaign during the 2025 New York City Marathon. With the brand’s truck sampling program as the foundation, we concepted and executed a multilayered activation that tapped into marathon chaos, humor, and high-traffic touchpoints to drive awareness in a wildly memorable way.

We stationed our team outside the Javits Center on November 1st, where tens of thousands of runners, friends, and family arrived to pick up their race bibs. Across just a few hours, we distributed 7,000 samples and sparked countless conversations, ensuring goodwipes met marathoners at exactly the moment they needed us most.

To amplify the experience, we created oversized “take one” posters, encouraging grab-and-go sampling while generating a wave of organic social content. Across the city, we deployed branded street stencils and stickers with witty messaging including “Hey New York, let us wipe your butt” transforming Manhattan sidewalks into playful moments of discovery and anticipation.

And for the ultimate mic-drop moment, goodwipes took to the sky. On race day, a plane banner flew over the marathon start at the Verrazzano Bridge with a cheeky rallying cry “run like you already pooped today.” The irreverent message doubled down on the brand’s fearless tone, capturing attention from runners and spectators alike.

From on-the-ground interactions to high impact aerial storytelling, the campaign generated thousands of IRL impressions, strong organic social traction, and multiple press mentions, reminding New York that when nature calls, goodwipes always shows up.

75K+ Estimated In Person Impressions

7K Samples Distributed (100% of goal)

3 Organic Press Mentions