Client: Reebok

Services: Experiential Events, Content Creation

The Reebok Coffee Club was first introduced to the public by UGC content ideated and executed by BOOKED & BUSY to build excitement for people to have the chance to be the first 50 in line to receive their own Fellini latte + pair of Reebok’s.

BOOKED & BUSY sourced and lead the flow of activations during the influencer hour. Activations included personalized drawings of  themselves from an on-site illustrator, the opportunity to build their own custom floral bouquet from a flower wall featuring 10 different flower variations and enjoy Reebok branded croissants, tiramisu cakes & lattes, a Fellini Cafe treasured staple.

Although there were many photo ready moments for influencers + community to take part in, none stood a chance next to the vintage red Mercedes that was parked directly in front of the cafe. This photo moment led each influencer to organically share the event across their socials, allowing this event to live far longer than we might have initially expected.

We feel Reebok + Fellini felt like the most authentic pairing to showcase a  classic day living in New York City. The most comfortable yet timeless sneakers built to move with you throughout the city and a delicious cup of coffee to keep up with the energy of New York City.