Grüns

Experiential Marketing, Influencer Strategy, Community Activations, Partnerships

Over the course of a year-long partnership, BOOKED & BUSY partnered with Grüns to bring the brand to life through six high-impact experiential activations designed to drive product trial, cultural relevance, and community growth.

Spanning New York City, Montauk, and Los Angeles, the work ranged from large-scale guerrilla marketing and immersive public pop-ups to curated influencer programming, wellness experiences, and culturally relevant moments tied to key seasonal launches. Each activation was intentionally designed to translate Grüns’ digital momentum into meaningful real-world brand experiences while creating highly shareable content moments online.

Notable activations included a 10-foot gummy bear installation in Flatiron Plaza, a city-wide Grinch sleigh sampling experience across Manhattan, a wellness weekend takeover in Montauk, an immersive Los Angeles wellness pop-up, a US Open-inspired influencer padel club, and a winter “MangOasis” experience celebrating the launch of Mango Sorbet.

Across the partnership, BOOKED & BUSY led overall creative ideation, experiential strategy, influencer programming, partnerships, production, guest experience, and on-site execution, building a scalable experiential ecosystem that blended community, content, and culture.

Results

• 62,500+ product samples distributed
• 41M+ influencer reach across Instagram + TikTok
• 600K+ in-person impressions
• 100+ influencers and creators engaged
• 3,600+ first-party data captures (SMS + email)
• 50,000 Instagram follower growth during partnership (67K → 117K)
• $1.25M+ estimated earned media value generated
• Delivered at an estimated ~$8 CPM vs ~$30 industry benchmark

Through experiential storytelling, community-driven moments, and creator amplification, BOOKED & BUSY helped transform Grüns from a digital-first wellness brand into a culturally relevant experience consumers could physically engage with, driving awareness, product trial, and measurable audience growth at scale.