Client: Banila Co

Services: Experiential Events + Field Marketing + OOH Marketing + Influencer

BOOKED & BUSY partnered with Banila Co to concept, produce, and execute a fully immersive Coachella campaign centered around experiential beauty discovery, creator-led storytelling, and culturally relevant festival engagement. The multi-touchpoint activation included a branded creator house, mobile sampling sorbet trolleys, shoppable TikTok Live integrations, influencer programming, guerrilla marketing via double decker Vanity Van with onsite sales and makeup artists, plane banner that circled the festival grounds all weekend ong, and custom content environments designed to drive both in-person interaction and large-scale social reach.

Our team led overall campaign strategy, creative direction, production management, influencer sourcing and coordination, experiential execution, content capture, and live social moments across the festival weekend — creating a campaign that generated millions of social impressions while positioning Banila Co directly within the center of festival culture.

KPI Highlights

• 6.3M+ combined social reach across influencer Instagram + TikTok content

• 750+ product samples distributed through branded trolley activations

• 2,500+ direct experiential impressions from trolley stops alone

• 5 high-traffic guerrilla sampling stops executed across Coachella weekend

• 65K+ additional earned reach through boutique hotel and partner amplification

• 350+ consumer interactions at key activation touchpoints

• Multiple TikTok Live creator streams hosted from the Banila Bungalow

• Real-time creator content delivered throughout festival weekend

• Integrated influencer, experiential, and content ecosystem designed to maximize earned media value and social visibility

• Millions of organic impressions generated through creator-led storytelling and festival-native content moments