Client: MadeGood
Services: Experiential Activations + Influencer Marketing + Paid Creator Partnerships + Content Creation + Brand Partnerships + Creative Strategy
BOOKED & BUSY partnered with MadeGood to lead influencer marketing, experiential activations, content creation, partnerships, and campaign strategy across a fast-moving 3.5 month engagement. Our team developed and executed a multi-channel marketing approach designed to position MadeGood within modern lifestyle, wellness, travel, and festival culture—building culturally relevant moments that organically integrated the brand into real consumer behavior.
Despite multiple strategic pivots and compressed timelines, BOOKED & BUSY successfully shifted campaign direction in real time, launching creator-driven activations across Coachella and Stagecoach while managing influencer partnerships, content capture, community engagement, and brand collaborations.
Additional influencer partnerships featuring creators including Bran Flakezz and Aubre Winters delivered strong engagement, link traffic, and audience alignment within MadeGood’s target demographic.
The giveaway drove 2,000+ new followers and 12.5K+ engagements, transforming a single moment into measurable audience growth and brand interaction. Delivered a ~26% engagement rate, significantly outperforming standard social benchmarks and signaling strong audience resonance. Strong enough performance led to expansion into a repeat activation at Stagecoach.
Results
4.3M+ total cross-platform reach
222+ organic content placements delivered in a 72-hour window
4–6x overdelivery vs. contracted influencer deliverables, significantly exceeding standard creator output
$20.36 CPM across experiential creator programming, outperforming typical industry benchmarks ($30-$50 CPM)
1,738+ link clicks + ~1.9K engagements from paid influencer partnerships, driving measurable audience action and traffic
100K+ giveaway impressions, 12.5K+ engagements, and 2,000+ followers gained, proving strong community resonance and audience acquisition
~26% engagement rate on giveaway content, significantly outperforming standard social benchmarks
$300K+ estimated content + influencer value delivered, generating ~4x value relative to activation spend
