Client: MadeGood
Services: Experiential Events + OOH Marketing + Influencer
BOOKED & BUSY partnered with MadeGood to lead influencer marketing, experiential activations, content creation, partnerships, and campaign strategy across a fast-moving 3.5 month engagement. Our team developed and executed a multi-channel marketing approach designed to position MadeGood within modern lifestyle, wellness, travel, and festival culture—building culturally relevant moments that organically integrated the brand into real consumer behavior.
Despite multiple strategic pivots and compressed timelines, BOOKED & BUSY successfully shifted campaign direction in real time, launching creator-driven activations across Coachella and Stagecoach while managing influencer partnerships, content capture, community engagement, and brand collaborations.
Additional influencer partnerships featuring creators including Bran Flakezz and Aubre Winters delivered strong engagement, link traffic, and audience alignment within MadeGood’s target demographic.
Results
3.9M+ cross-platform reach
222+ organic content placements
4–6x overdelivery vs. contracted influencer deliverables
$20.36 CPM (below industry benchmark)
~$300K+ estimated value delivered on ~$80K spend
