Reebok x Susan Alexandr Charm Night

Client: Reebok

Services: Experiential Event Production

BOOKED & BUSY transformed reebok’s colorway focus into a mini universe of playful luxury inside the iconic susan alexandra studio. The event brought together 40 top nyc influencers for an intimate, hands on experience that blended design, customization, and pure new york energy.

Guests explored a series of highly visual, delight driven stations, from a bon bon bar to signature beading tables where everyone created custom lace charms inspired by the colorways. Each attendee received curated gifting featuring Reebok’s hero silhouettes, elevated with one-of-a-kind charms that made every pair feel personal. To complete the world building, we served lux meets nostalgic “adult happy meals,” including the standout moment of the night, caviar topped hot dogs with branded stamps and custom jello shots. every touchpoint was intentionally crafted to spark joy, creativity, and shareable content. The result was a fully immersive launch moment that spotlighted reebok’s newest styles in a way only new york can—colorful, clever, and irresistibly fun.

40 influencers

$31K budget